The client has a profile with strong appeal to the public, so their strategy includes constant brand humanization actions, combined with a media strategy that communicates the brand’s popularity without compromising its authority.

It has become a tradition for the client to develop characters related to the company’s daily life, and their first mascot developed by V9 was Winnerson the delivery guy, inspired by a real customer, at a time when the brand’s sales strategy included attracting these professionals.