The third-largest cooperative in the Sicredi system, Sicredi Dexis operates in the northern and northwestern regions of Paraná and in the areas of Limeira and São João da Boa Vista in the state of São Paulo. They chose V9 for the challenge of creating an offline campaign aimed at increasing brand awareness in their operational area in the countryside of São Paulo, as well as spreading the differences of the institution from traditional banks.

With the theme “At Sicredi, you are more than just a number,” the V9 team created a bold, aggressive, and emotionally charged campaign in which members from municipalities in São Paulo where Sicredi Dexis operates were the protagonists, sharing their stories of how their relationship with the cooperative financial institution has changed their lives.