Being a healthy bakery brand that provides gluten-free, lactose-free, and preservative-free products, Santa Pausa needed to communicate attributes of sophistication, exclusivity, and still maintain its organic concept to position itself among premium brands and attract the attention of customers looking for this type of product.

Through a robust brand redesign – with the main point of contact being the packaging of its products – Santa Pausa achieved its intended positioning and managed to establish itself in key points of sale frequented by its target audience, becoming a relevant option from the first impression.