The One to One brand was born from individual consultations that professional Nélio Andrade conducted during the pandemic period, still without the physical spaces that exist today. Its visual identity was amateur, representing the initial moment of One to One.

When V9 took over the client, there were already three One to One units, all in strategic locations and with a high-end clientele profile, just like the services provided by the team that was formed in addition to Nélio. At this point, rebranding the brand was essential.

The new identity included a more modern look for the brand, both digitally and in its physical spaces; as well as strengthening the communication of functional training accompanied by combat.