Norton was already a healthcare professional with a significant reputation, renowned clients, and an organic audience when, in 2020, he became one of the most relevant names on the internet during the pandemic by hosting daily free live broadcasts where he amassed large audiences.

However, since his broadcasts were entirely organic and not monetized, it was from this that one of the most successful partnerships in V9’s history was established: through method, business vision, and expertise in digital marketing, Norton’s content became one of the most relevant recurring info-products on the internet, initially through a Close Friends and then with his private profile, where he managed to accumulate over 11,000 active subscribers.

By bringing together more than 30,000 people in one of his broadcasts, Norton also secured his place in the Guinness Book of World Records as the professional who gathered the most people in a fitness live stream worldwide.