The official launch campaign of the “Minha Primeira Jóia” Collection was very important for the client: it was their first original collection, produced two years before the campaign, which had its launch disrupted by the pandemic.
To embrace the narratives that the collection already carried in its conception and bring to the public a current action for the moment, the concept “Dream Stronger” was chosen to encourage women to reconnect with their sensitivity, even after the sad events experienced during that period.
Furthermore, V9 invited the client to innovate through a lead generation strategy that had never been part of the brand’s actions before.
The result? A sensitive and impactful campaign that attracted the attention of loyal customers and those who were not familiar with the brand, being an absolute success in sales!