The Father’s Day campaign of Casa das Camisas showed that the brand understands the lifestyle of its customers, as well as making clear the values it shares with partner brands and the public.

Through the narrative “I Learned from My Father,” storytelling encouraged customers to reflect on habits they acquired from their fathers and to spend time together sharing these habits. The campaign partnered with a local wine shop, portraying a common habit among its audience.

The program developed by V9 included promotional and experiential actions between the brands, as well as the Editorial Line with audiovisual content and spontaneous media actions for the brand.