The initiative of three friends aiming to empower women through running quickly gained an audience spontaneously, requiring the development of a strategic plan that included the execution of consecutive stages of the event, always bringing innovation and excellence to the participants.

By becoming a V9 client, the event gained a pre-defined schedule of stages, as well as all the planning and design of the concepts worked on in each edition, physical and experiential structure, sponsors, giveaways, and audience experience.

The Traffic and Social Media strategy helped to expand the reach and relevance of the event, gaining more supporters and stages in different cities in the region, becoming an anticipated and celebrated event among the female audience.